by Ross Brennan and Louise Canning
Publisher | SAGE Publications Ltd |
Language | English |
Book type | Paperback |
Utgiven | 2017-05-18 |
Edition | 4 |
More editions | 2020/5, 2020/5 |
Pages | 416 |
ISBN | 9781473973442 |
Kategori(er) |
‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ – Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School
Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition:
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life.
Suitable for all students taking B2B marketing modules.
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