by M. Lindgren and H. Bandhold
| Publisher | Macmillan Distribution |
| Language | English |
| Book type | Paperback |
| Utgiven | 2003 |
| More editions | 2003/0 |
| ISBN | 9781349431977 |
| Kategori(er) |
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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