by Philip Kotler and Kevin Lane Keller
| Language | English |
| Book type | Paperback |
| Utgiven | 2012-06-28 |
| Edition | 2 |
| More editions | 2008/13, 2009/1, 2011/14, 2015/15, 2014/3, 2019/0, 2022/16 |
| Pages | 1064 |
| ISBN | 9780273743613 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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