by Philip Kotler and Kevin Keller
| Language | English |
| Book type | Paperback |
| Utgiven | 2008-02-01 |
| Edition | 13 |
| More editions | 2009/1, 2012/2, 2011/14, 2015/15, 2014/3, 2019/0, 2022/16 |
| Pages | 816 |
| ISBN | 9780131357976 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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