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Managing Cross-Cultural Communication | 10th edition

by Barry Maude

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Fakta

Publisher Macmillan Distribution
Language English
Book type Paperback
Utgiven 2011-04-01
Edition 10
More editions 2016/2
Pages 392
ISBN 9780230249530
Kategori(er) Media & Communication
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Description

An accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
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