The Future of Service Post-COVID-19 Pandemic, Volume 2 : Transformation of Services Marketing | 1st edition

by Jungwoo Lee and Spring H. Han

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Publisher	Springer Nature
Language	English
Book type	Hardcover
Utgiven	2021-02-02
Edition	1
Pages	328
ISBN	9789813341333
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Description

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

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