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Nudge för alla | 1st edition

by Alexander Norén

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Publisher Brouwers & Rådström förlag
Language Swedish
Book type Paperback
Utgiven 2018-05-08
Edition 1
Pages 146
ISBN 9789188659460
Kategori(er) Business, Economics & Management
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Description

Efter Ekonomipriset till Richard Thaler 2017 är nudge begreppet på allas läppar. En liten knuff i rätt riktning, som gör det lätt att välja rätt, har blivit beteendeekonomins mest kända devis. Ekonomijournalisten Alexander Norén, känd från SVT, går här igenom hur nudge och beteendeekonomi fungerar och används.
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