Bang for the Buck | 1st edition

Buy used book

Mint Not in stock 162 SEK
Fair Not in stock 137 SEK
Poor 114 SEK
Peer-to-peer Fri frakt fr. 203 SEK

Buy new book

New book 189 SEK

Fakta

Publisher	Rheologica
Language	English
Book type	Paperback
Utgiven	2022-03-09
Edition	1
Pages	208
ISBN	9789187791314
Kategori(er)

Add to cart

Description

As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different media channels against each other? Most experts would like you to believe that there is one right answer to these questions. Unfortunately, the reality is more complex. The correct answer for your specific situation requires an overall understanding of customer psychology. After years of research and working with marketers, Erik Modig and Martin Söndergaard developed the Influence Matrix, a new way to make sense of today's many marketing theories. The practically applicable framework captures the insights from the 100 most popular books and the 300 most cited peer-reviewed articles in marketing, communication, and decision-making. By applying it, you will be able to identify and tackle your main marketing challenges, taking your marketing strategy and communication tactics to the next level.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours