by Björn Lundén and Ulf Svensson
| Publisher | Björn Lundén Information |
| Language | Swedish |
| Book type | Paperback |
| Utgiven | 2008-06-30 |
| Edition | 7 |
| More editions | 2006/6 |
| Pages | 192 |
| ISBN | 9789170275494 |
| Kategori(er) |
Business, Economics & Management |
Marknadsföring
Praktisk handbok för småföretag
Marknadsföring är en praktisk handbok om hur du framgångsrikt marknadsför ditt företag och dina produkter.
Boken visar hur du kan lägga upp din marknadsföring och hur du konkret utformar reklambrev, pressmeddelanden, annonser, hemsidan, mm.
Du får många handgripliga råd, men också inspiration till egna idéer.
Ur innehållet:
Marknadsstrategier och marknadstaktik
Säljande annonser
Direktreklam
Internet i marknadsföringen
E-post i marknadsföringen
Telemarketing
Konsten att anlita rätt reklambyrå
Marknadsplan
Kundvård
Företagets profil och position
Intern marknadsföring
Skatteregler - sponsring, representation mm
Tillåtet och otillåtet i marknadsföringen
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