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One-To-One Marketing | 1st edition

by Ola Feurst

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Publisher Liber AB
Language Swedish
Book type Paperback
Utgiven 1999-10-25
Edition 1
Pages 246
ISBN 9789147044566
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Description

One-to-One handlar om att skapa en lärande relation mellan kund och leverantör, så att varje relation blir unik och anpassad till kundens behov. Lojalitet, förtroende och individualitet blir nyckelord för att lyckas. Boken innehåller många exempel från företag som på olika sätt arbetar med One-to-One.
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