Name: Service logic - *Skålén Service logic
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Publisher	Studentlitteratur
Language	English
Book type	Paperback
Utgiven	2018-05-22
Edition	1
Pages	152
ISBN	9789144125084
Kategori(er)	Business, Economics & Management

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Used within following courses

FEGC46 SMMV11 IEAD04 SMMX11

Description

Service logic may be contrasted with a goods logic, which used to maintain a dominant position not only in the private and public sector, but also in research in relation to marketing and organizations. According to a goods logic, value is created internally in organizations, whereas a service logic suggests that value is created by customers when using goods or services. Service logic not only alters the ways in which service innovation occurs, but also the ways in which organizations, customers and other actors collaborate.

In this book, key concepts related to service logic are explained, such as value co-creation and resource integration. It also brings up how service innovation is carried out from the perspective of a service logic and how actors co-create value in service ecosystems. Furthermore, the book also presents a large number of examples involving online companies such as Spotify, traditional service firms such as Ikea, industrial companies such as Volvo and public organizations such as the Swedish Tax Authority.

Service logic is targeted toward students, scholars and leaders and practitioners in the private and public sector.

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