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Så vinner du kommunikationskriget : Med berättelsen som vapen

by Per Schlingmann

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Publisher Bokförlaget Forum
Language Swedish
Book type Paperback
Utgiven 2015-08-26
Pages 150
ISBN 9789137145891
Kategori(er) Media & Communication
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Description

Med berättelsen som vapen



Vi befinner oss i ett kommunikationskrig där alla kämpar mot alla i kampen om människors tid och uppmärksamhet. Vinnare blir den som etablerar historier som andra vill föra vidare. Per Schlingmann förklarar hur det nya kommunikationslandskapet fungerar, och berättar hur du själv kan bli framgångsrik genom att använda dig av nutidens mest effektiva vapen - berättelsen.

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