The talent, creativity and passion of people in an organisation are its best source of growth. But how can leaders create an environment of perpetual innovation -- where everyone is commited to excellence? This handbook for leaders shows how to create a culture and mindset of innovation based on proven, immediatlely applicable advice. You'll read stories from major client companies, understand the LOOP model (Linkage, Obstacles, Opportunities, Plans), go through the five-step process for fostering perpetual innovation and gain assessment tools. Exercises, models and case studies make it a gem of a book for all leaders.