| Publisher | Springer Nature |
| Language | German |
| Book type | Paperback |
| Utgiven | 2021-02-26 |
| Edition | 2 |
| ISBN | 9783662537077 |
| Kategori(er) |
Optimale Positionierung und Wahrnehmung im Markt
Spezifisches Marketing, angepasst an die jeweiligen Bedürfnisse der verschiedenen Zielgruppen: Patienten, zuweisende Ärzte, Krankenkassen, (potenzielle) Mitarbeiter, Presse, Kooperationspartner.
Konkretes Handwerkszeug für eine gelungene Marktpräsenz: Analyse – Konzepte – Umsetzung
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