by Michael Kleinaltenkamp and Samy Saab
| Publisher | Springer Nature |
| Language | German |
| Book type | Paperback |
| Utgiven | 2021-05-28 |
| Edition | 2 |
| ISBN | 9783658325114 |
| Kategori(er) |
Das Buch liefert eine praxisorientierte Einführung in das Gebiet Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Bereichs behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Tätigkeitsfeld zu ermöglichen.
In der 2. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen und aktuelle Fallbeispiele ergänzt.
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