Publisher | Springer Nature |
Language | German |
Book type | Paperback |
Utgiven | 2021-06-05 |
Edition | 1 |
ISBN | 9783658324223 |
Kategori(er) |
Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.
Der Inhalt
Die Zielgruppen
Marketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und Influencer-Agenturen; Studierende der Fachbereiche Marketing, Social Media und Influencer Marketing
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