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Internationale Zielmarktanalyse und Vertriebsentwicklung : Die Implementierung der Methodik des International Sales Accelerator Modells | 1st edition

by Simone Reber

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Publisher Springer Nature
Language German
Book type Paperback
Utgiven 2021-01-09
Edition 1
Pages 214
ISBN 9783658323882
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Description

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entsprechende strategische Controlling-Prozesse für eine erfolgreiche Internationalisierung zu etablieren.

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