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Werbung für alle Sinne : Multimodale Kommunikationsstrategien | 1st edition

by Sabine Wahl and Elke Ronneberger-Sibold

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Publisher Springer Nature
Language German
Book type Paperback
Utgiven 2020-09-07
Edition 1
Pages 294
ISBN 9783658251284
Kategori(er) Media & Communication
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Description

Werbung spricht ihre Rezipient*innen über alle Sinne an: optisch über Bilder und Texte; akustisch über gesprochene und gesungene Sprache, Musik und Geräusche; haptisch z. B. über Verpackungen; olfaktorisch über Düfte; gustatorisch über Kostproben. Der interdisziplinäre Band mit Beiträgen zur EUKO-Jahrestagung 2013 in Eichstätt behandelt aus theoretischer und praktischer Perspektive Möglichkeiten und Grenzen von multimodalen und multisensorischen Kommunikationsstrategien für Waren und Dienstleistungen in verschiedenen Medien. 
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