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Neue Trends für Social Media : Interaktivität als Basis für Medienkommunikation | 1st edition

by Mike Friedrichsen and Martin Wysterski

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Fakta

Publisher Springer Nature
Language German
Book type Paperback
Utgiven 2021-06-17
Edition 1
ISBN 9783658008406
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Description

​Die AutorInnen beschreiben den aktuellen Status Quo in Sachen Social Media und untersuchen, welche Kommunikationskanäle den Unternehmen zur Verfügung stehen und wie sie genutzt werden. Anhand von Case Studies werden Best-Case und Worst-Case Szenarien aus aktuellen Social Media Kampagnen beschrieben und wissenschaftlich fundiert analysiert.​ 

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