Neue Trends für Social Media : Interaktivität als Basis für Medienkommunikation | 1st edition

by Mike Friedrichsen and Martin Wysterski

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Publisher	Springer Nature
Language	German
Book type	Paperback
Utgiven	2021-06-17
Edition	1
ISBN	9783658008406
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Description

Die AutorInnen beschreiben den aktuellen Status Quo in Sachen Social Media und untersuchen, welche Kommunikationskanäle den Unternehmen zur Verfügung stehen und wie sie genutzt werden. Anhand von Case Studies werden Best-Case und Worst-Case Szenarien aus aktuellen Social Media Kampagnen beschrieben und wissenschaftlich fundiert analysiert.

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