Wanghong as Social Media Entertainment in China | 1st edition

by David Craig and Jian Lin

Buy used book

Mint Not in stock 850 SEK
Fair Not in stock 714 SEK
Poor Not in stock 588 SEK

Not in stock. Monitor this book.

Buy new book

New book 1164 SEK

Fakta

Publisher	Springer Nature
Language	English
Book type	Hardcover
Utgiven	2021-04-19
Edition	1
ISBN	9783030653750
Kategori(er)

Add to cart

Description

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours