The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions | 1st edition

by Rasmus Dalgaard Laustsen

Buy used book

Mint Not in stock 790 SEK
Fair Not in stock 664 SEK
Poor Not in stock 547 SEK

Not in stock. Monitor this book.

Buy new book

New book 992 SEK

Fakta

Publisher	Springer Nature
Language	English
Book type	Paperback
Utgiven	2020-11-14
Edition	1
Pages	435
ISBN	9783030263522
Kategori(er)	Law ↳ Consumer law

Add to cart

Description

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours