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Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage | 2nd edition

by Bob De Wit and Ron Meyer

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Publisher Cengage Learning
Language English
Book type Paperback
Utgiven 2004-11-04
Edition 2
Pages 544
ISBN 9781861529657
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Description

De Wit and Meyer's Strategy Synthesis actively challenges the educational orthodoxy to encourage students and managers to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking.

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