by Richard Whittington and
| Publisher | Cengage Learning |
| Language | English |
| Book type | Paperback |
| Utgiven | 2000-12-20 |
| Edition | 2 |
| Pages | 192 |
| ISBN | 9781861523778 |
| Kategori(er) |
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors.
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