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Entrepreneurial Marketing

by Björn Bjerke

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Publisher Marston
Language English
Book type Paperback
Utgiven 2004-03-01
Pages 288
ISBN 9781843768517
Kategori(er) Business, Economics & Management
 ↳ Marketing
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Description

Explains the substantial role that marketing has played in the success of small firms which have emerged in the new business environment of the past 10 to 15 years.

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