This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. As a recent brain-imaging study revealed, the regions of the brain that process real-life sights and sounds are activated when we are engrossed in a compelling narrative--and having our curiosity piqued about a plot point releases a dopamine boost. So how can writers take advantage of the brain's hard-wired responses to weave reader-addicting tales? Enter Lisa Cron, seasoned producer, writing instructor, and plot consultant, whose groundbreaking guide reveals the 12 cognitive secrets that writers can use to start making a point on page one, help their readers experience things through the protagonist's eyes, and move enticingly from setup to payoff--grabbing the reader's attention from the inside out.