Innovation is an evergreen topic because it is such an essential ingredient for successful growth - and this book provides a new and fascinating perspective on how new innovations can best be found and developed Managers from all kinds of companies will find this book of interest. This book is so well written and is filled with such engaging examples that we expect it to break out beyond a business audience to general readers. It is similar to "The Tipping Point" in terms of tone, readability, and rich, interesting stories, which show how innovative ideas were born in intersections that combined arenas as diverse as card games and sky rises, Palm Pilots and carrots, airplanes and cookies, ants and truck drivers.It offers practical strategies anyone can use to develop novel new ideas big and small, in all areas of life and work. The book's title refers to an explosion of creativity that occurred in Florence during the Renaissance, when the Medici banking family funded creators from many different disciplines to come together to debate, discuss, and discover new ideas. The book is about how any of us can create our own "Medici effects" using the concept of "the intersection".