The world of sales has changed considerably over the last decade. Customers are more sophisticated -- and demanding! They expect not only a quality product, but also beyond-the-call-of-duty customer service and the opportunity to build an ongoing relationship. Today's sales professional must demonstrate a high level of honesty and integrity with an ever-increasing ability to build rapport and deeply understand the customer's wants and needs. uperstar Sales Secrets is a comprehensive guidebook for beginners, as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know. This new edition covers every aspect of the sales cycle -- from staying motivated to taking advantage of today's technologies, from the formation of a powerful presentation to the follow-up after the sale, from prospecting for new business to building stronger relationships with established customers.