This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, it not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd edition will include the most up-to-date information on current fashion forecasting practices, the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.New to this Edition: * Full-color illustrations throughout * Updated examples of current forecasting practices * New and improved Forecasting Activities within each chapter * Revised discussion questions at the end of chapters * Updated cases in chapters 5-10 * New and improved Profiles in chapters 5-10 * Updated Resource Pointers list web sites and resources for forecasting information * New and improved PowerPoint presentation to accompany the text Features: * Professional quotes at the start of each chapter * Learning Objectives alert reader to the chapter content * Bolded Vocabulary, Key Terms and Concepts reinforce chapter content * Boxed Activities allow for practice of the techniques described * Discussion Questions assist in reviewing and summarizing forecasting practices * Additional Activities and case studies highlight real-world application of techniques * Appendix of Fashion Industry Resources