Ongoing Crisis Communication : Planning, Managing, and Responding | 5th edition

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Publisher	SAGE Publications Ltd
Language	English
Book type	Paperback
Utgiven	2019-02-14
Edition	5
More editions	2014/4
ISBN	9781544328690
Kategori(er)	Media & Communication

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Used within following courses

1KO038 MKGA81 1KO003

Description

Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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