Statistics need not be dull and dry! Statistics Alive! by Wendy J. Steinberg and new coauthor Matthew Price presents essential content on statistical analysis in short, digestible modules. Written in a conversational tone with anecdotal stories and light-hearted humor, this text is an enjoyable read. Students are shown the underlying logic to what they're learning, and well-crafted practice and self-check features help ensure that that new knowledge sticks. Coverage of probability theory and mathematical proofs is complemented by expanded conceptual coverage. The Third Edition includes simplified practice problems and increased coverage of conceptual statistics, integrated discussions of effect size with hypothesis testing, and new coverage of ethical practices for conducting research.