Social Media Marketing : Theories and Applications | 3rd edition

by Stephan Dahl

Buy used book

Mint Not in stock 963 SEK
Fair Not in stock 715 SEK
Poor Not in stock 487 SEK

Not in stock. Monitor this book.

Buy new book

New book 1905 SEK

Fakta

Publisher	SAGE Publications Ltd
Language	English
Book type	Hardcover
Utgiven	2021-05-08
Edition	3
More editions	2018/2
ISBN	9781529720815
Kategori(er)

Add to cart

Description

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry perspectives.

Now in its third edition, this popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout also help students to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.

This text is essential reading for all marketing students, researchers and practitioners today.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours