by Stephan Dahl and Lynne Eagle
Publisher | SAGE Publications Ltd |
Language | English |
Book type | Hardcover |
Utgiven | 2020-10-19 |
Edition | 1 |
ISBN | 9781529709292 |
Kategori(er) |
PART 1: Foundations of Marketing Ethics
PART 2: Theoretical and Research Approaches to Marketing Ethics
PART 3: Marketing Ethics and Social Issues
PART 4: Issues in Consumer Ethics
PART 5: Ethical Issues in Specific Sectors
PART 6: Ethical Issues in the Marketing Mix
PART 7: Concluding Comments and Reflections
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