Management Decision-Making, Big Data and Analytics | 1st edition

by Simone Gressel and David J. Pauleen

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Publisher	SAGE Publications Ltd
Language	English
Book type	Paperback
Utgiven	2020-10-26
Edition	1
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ISBN	9781526492005
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Used within following courses

FEKH31

Description

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
•Big data
•Analytics
•Managing emerging technologies and decision-making
•Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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