Fakta

Publisher	SAGE Publications Ltd
Language	English
Book type	Paperback
Utgiven	2019-12-18
Edition	3
More editions	2009/5, 2013/6, 2013/5, 2016/7, 2014/2, 2014/2, 2023/0
ISBN	9781526446893
Kategori(er)	Media & Communication

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Description

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

New to this edition:

· New chapters on Digital Marketing and Analytics and Social Media Marketing

· Strong focus on marketing communications analytics

· Update of examples, case studies and references

Online resources for both instructors and students complement the book.

Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

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