Netnography : The Essential Guide to Qualitative Social Media Research | 3rd edition

by Robert V. Kozinets

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Publisher	SAGE Publications Ltd
Language	English
Book type	Hardcover
Utgiven	2019-10-31
Edition	3
More editions	2015/2, 2019/3
Pages	472
ISBN	9781526444691
Kategori(er)	Business, Economics & Management

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Description

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

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