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Media Audiences : Effects, Users, Institutions, and Power | 2nd edition

by John L. Sullivan

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Publisher SAGE Publications Ltd
Language English
Book type Paperback
Utgiven 2020-05-11
Edition 2
More editions 2012/0
ISBN 9781506397405
Kategori(er) Media & Communication
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Description

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

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