Award winning scholar and author Klaus Krippendorff provides an introduction to content analysis as a research technique in the fourth edition of this highly anticipated text. Content Analysis: An Introduction to Its Methodology explores how meaningful data such as texts, images and voices should be viewed as content that is created and disseminated to be seen, read, interpreted, enacted and reflected upon according to the meanings that a particular population of people attaches to them. Organized into three parts, the text explores the conceptual and methodological aspects of content analysis and traces several paths through content analysis protocols.