International Marketing Strategy: Analysis, Development and Implementation

by Alexandra (course Director in Hospitality Managemen Kenyon

Buy used book

Mint Not in stock 702 SEK
Fair Not in stock 590 SEK
Poor Not in stock 486 SEK

Not in stock. Monitor this book.

Buy new book

New book 865 SEK

Fakta

Publisher	Cengage Learning
Language	English
Book type	Paperback
Utgiven	2022-01-24
Pages	496
ISBN	9781473778696
Kategori(er)	Fiction ↳ Children & Youth

Add to cart

Description

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.

It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours