by Sally Dibb, William M. Pride, O. C. Ferrell and Dr Lyndon Simkin
Publisher | Cengage Learning |
Language | English |
Book type | Paperback |
Utgiven | 2016-04-15 |
Edition | 7 |
Pages | 796 |
ISBN | 9781473725126 |
Kategori(er) |
Business, Economics & Management |
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also given the authors? wide-ranging consultancy and research experience outside of the lecture theatre from a practitioner?s perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
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