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Focus Groups : Theory and Practice | 3rd edition

by David W. Stewart and Prem N. Shamdasani

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Publisher SAGE Publications Ltd
Language English
Book type Paperback
Utgiven 2014-05-01
Edition 3
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ISBN 9781452270982
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Description

The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

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