At last, an accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography. This book covers and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. It is an outstanding teaching and research resource which examines topics like 'sampling' and 'generalising' as well as embracing new fields such as virtual, visual and multi-sighted ethnography. It includes time-honoured themes such as key informants, access, participant observation and rapport are here as well as key contemporary issues such as reflexivity, writing and ethics. Each concept is presented comprehensively yet critically, with relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.