| Publisher | SAGE Publications Ltd |
| Language | English |
| Book type | Paperback |
| Utgiven | 2007-04-30 |
| More editions | 2011/1 |
| Pages | 248 |
| ISBN | 9781412911818 |
| Kategori(er) |
Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this work guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
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