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Please note this is not the latest edition of the book, but it's much cheaper. You can find the lastest edition here.

Business Marketing Management

by Thomas W. Speh

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Publisher Cengage Learning
Language English
Book type Paperback
Utgiven 2013-12-06
More editions 2009/10
Pages 480
ISBN 9781408093719
Kategori(er) Business, Economics & Management
 ↳ Marketing
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Used within following courses

Description

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
 
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