Management and Creativity: From Creative Industries to Creative Management | 1st edition

by Chris Bilton

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Publisher	Blackwell Publishers
Language	English
Book type	Paperback
Utgiven	2006-09-30
Edition	1
Pages	190
ISBN	9781405119962
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Description

Explores the relationship between the management of creativity and creative approaches to management. This work challenges the stereotypical opposition between 'creatives' and 'suits', and looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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