by Paul Burns
| Publisher | Springer Nature |
| Language | English |
| Book type | Paperback |
| Utgiven | 2020-02-28 |
| Edition | 4 |
| Pages | 465 |
| ISBN | 9781352008791 |
| Kategori(er) |
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.
It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture.
This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.
So far, we have reused
2
4
9
6
1
7
1
books.
Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.
This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.
Subscribe to receive our best student tips, offers and promotions.
Read more about how we handle personal data in our privacy policy.
| Bookshop | Today | Tomorrow |
|---|---|---|
| Göteborg | 10:00 - 16:00 | 10:00 - 16:00 |
| Karlstad | 10:00 - 15:00 | 10:00 - 15:00 |
| Linköping | 10:00 - 15:00 | 10:00 - 15:00 |
| Lund | 10:00 - 16:00 | 10:00 - 16:00 |
| Malmö | 10:00 - 15:00 | 10:00 - 15:00 |
| Örebro | 10:00 - 16:00 | 10:00 - 16:00 |
| Stockholm | 10:00 - 16:00 | 10:00 - 16:00 |
| Umeå | 10:00 - 16:00 | 10:00 - 16:00 |
| Uppsala | 10:00 - 16:00 | 10:00 - 16:00 |
| Växjö | 10:00 - 15:00 | 10:00 - 15:00 |
