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Customer Sense : How the 5 Senses Influence Buying Behavior | 1st edition

by Aradhna Krishna

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Publisher Springer Nature
Language English
Book type Paperback
Utgiven 2015-12-23
Edition 1
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Pages 185
ISBN 9781349344420
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Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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