| Publisher | Pearson Education |
| Language | Swedish |
| Book type | Hardcover |
| Utgiven | 2022-04-28 |
| Edition | 3 |
| More editions | 2012/1, 2017/2 |
| Pages | 504 |
| ISBN | 9781292404530 |
| Kategori(er) |
Business, Economics & Management |
Marknadsfoering: Teori och tillampningar utgoer en utmarkt och uppskattad introduktion till marknadsfoeringsomradet. Boken utgar fran Kotlers och Armstrongs teori- och modellvarld och knyter an till den referensram som miljontals marknadsfoerare varlden oever anvander som utgangspunkt foer marknadsfoeringsbeslut.
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