by Richard Whittington, Gerry Johnson, Kevan Scholes, Duncan Angwin and Patrick Regnér
Publisher | Pearson Education |
Language | English |
Book type | Paperback |
Utgiven | 2020-11-12 |
Edition | 5 |
More editions | 2011/2, 2011/2, 2014/3, 2017/4 |
Pages | 272 |
ISBN | 9781292351377 |
Kategori(er) |
Business, Economics & Management |
Understand and apply the essential concepts and techniques of strategy
Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.
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