Search

Principles of Marketing, Global Edtion | 18th edition

by Gary Armstrong and Dr. Philip T. Kotler

Buy used book

Buy new book

Fakta

Publisher Pearson Education
Language English
Book type Paperback
Utgiven 2020-05-22
Edition 18
More editions 2017/17
Pages 736
ISBN 9781292341132
Kategori(er) Business, Economics & Management
Add to cart

Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For principles of marketing courses that require a comprehensive text.

 

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Pearson Pearson MyLab Marketing is not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with Pearson Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Read more

Passa på att köpa kontorsmaterial

,

So far, we have reused

 2 

 3 

 3 

 1 

 3 

 1 

 5 

books.

Trustpilot

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Subscribe to our newsletter

Subscribe to receive our best student tips, offers and promotions.

Read more about how we handle personal data in our privacy policy.

Looking for stationaries?

Go to Stationaries 👉
Searching...
Stäng